Where is Mobile App Development in the Philippines Today?

The world has definitely accepted and even embraced mobile apps and it has come to a point that it has become a daily part of our daily lives. Development of smartphone applications has also gone through the roof in terms of growth and popularity as a career. But the bigger question to ask now is where is it going and where is it leading to for web development company in the Philippines?

The answer is very obvious but we need to nitpick a little bit before we circle back to the answer. To start with, a mobile app development company is an IT company that develops or creates mobile applications that is then downloaded by the end users through various platforms like Apple’s App Store or Google’s Play Store. Some of these apps will require additional charges while most are free to download with micro-transactions happening within the application.

So where do Pinoy mobile app developing companies earn money? Well there are two ways they earn money to keep things running. The first one is through directly selling a patented service on line. So if they develop games, they can publish the games and stick it in the app store and from there, they can earn money off of the micro-transactions or from the actual purchase of the app for the Google or Apple account. If you think this is small stuff, you need to do some counting too as there are billions of people connected to the Internet using their phones at any given time. So if say, 10 or 15 people buy the app at any given time, you could think of how much these developers stand to earn.

On a side note, these developers can also gain additional downloads (and thus earnings) by collaborating with brands that work with their product. For example, the app developer has a popular MOBA game under their belt and they tied up with a known phone brand who like video games, they can expect a surge in downloads and micro-transactions. This has been the case with several famous games locally with anywhere between thousands to millions of subscribers and users.

The other way these mobile app makers earn money is by getting clients who they can work for in creating apps. Think of the apps installed on your phone and think of how many companies were tapped to develop, test and monitor the apps and you’ll see that there’s also big money to be had from this business model.

Think of however create and maintains the Netflix mobile app. Think of how much money they earned from tweaking and developing the streaming app and making it usable for subscribers. Think of how much the company in charge makes with each new update they rollout. That’s how viable mobile app companies are and you shouldn’t be surprised that there would be companies based in the Philippines that have made it big under this business model.